Who Am I?

About Me

I am the mother of two amazing, young women. I am also an avid outdoor enthusiast, often in the mountains (biking or hiking) to recharge.

As a transformational leader with a 25+ year history of working in the K12 and the SaaS industries, I have experience in client success, business development, sales, and marketing.

I believe in empowering others with skills to be successful, engaging clients & teammates so they feel valued, and enriching the lives of those around me.

While I have a diverse background, I am most passionate about using a customer-centric approach to strategic and product decisions to drive results.

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What I've Done


BiGTeams, llc

VP Customer development


  • Responsible for client B2B lead generation strategy, revenue growth effort, and client retention & engagement tactics for startup SaaS company.
  • Leads a team of 12 account managers, inside sales reps, marketing strategists, and client success managers.
  • Increased AOV by 246%, ARR by 273%, and client retention rate from 87% to 95% since 2018.
  • Develops CRM dashboards to track metrics to assess client health, identify prospects, and provide financial forecasts.
  • Created and streamlined processes to optimize operations (client messaging, onboarding, renewals, closed won workflow, engagement efforts).

Wyomissing Area School District

director of athletics


  • Led the Department of Athletics consisting of 49 interscholastic teams.
  • Hired, trained, evaluated, and mentored over 100 staff members.
  • Operated an $800,000 annual budget.
  • Planned and managed 1500+ sporting events each year including several large-scale events.
  • Ensured compliance with all program legislation and directives.
  • Earned Certified Master Athletic Administrator credentials by implementing a student-athlete leadership training curriculum.
  • Certified in Critical Incident Stress Management.




  • Leadership Training Instructor for the National Interscholastic Athletic Administrators Association.
  • Taught courses at professional conferences
    • Guiding Foundations & Philosophies
    • Strategies for Organizational Management
    • Athletic Administration Technology

brandywine heights area school district

director of athletics


  • Led 26 interscholastic athletic programs with 600 student-athletes.
  • Hired, trained, evaluated, and mentored over 50 staff members.
  • Managed facility use schedule for the entire school district.

  • Provided emergency first aid for 7-12 grade athletics.
  • Educated coaches and student-athletes on preventing injuries.
  • Implemented and led a student athletic training program.
  • Developed sport-specific weight training and conditioning programs for all athletic teams.
  • Integrated a computer-based record-keeping system in the training room.
  • Developed new educational curriculum for the school district.

brandywine heights area school district

certified athletic trainer


What I'm Good At

Client Success

With key metrics such as NPS, CSAT, LTV, ARR, and renewal rates, we quickly identify client health and can optimize the customer experience throughout their entire lifecycle to increase retention and reduce churn.

  • Building Trust
  • Client-Centric Strategy
  • Proactive Product Education
  • Engagement Strategies
  • At-Risk Mitigation

What I'm Good At


Driving new & existing growth requires high performing teams. It is critical to nurturing sales skills and provide tools that identify leads and allow team members to focus on closing opportunities.

  • Mentoring
  • Pipeline Transparency
  • Prospecting
  • Forecasting
  • Solution Selling
  • Direct Sales

What I'm Good At


To deliver successful campaigns, I take a full-funnel approach while leveraging marketing technology and analytics.

  • Lead Nurturing
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • Testing & Optimization

What I'm Good At


I strive to inspire the next generation of leaders by guiding them with integrity and passion. I follow three principles to ensure goals and objectives are met:

  • Empower teams with the tools they need to be successful.
  • Engage every team member so they feel valued.
  • Enrich their journey with opportunities for professional growth and a healthy work-life balance.

Our cross-functional team enjoying a night out together after crushing our growth goals.

Tech Proficiencies

CRM & Customer Engagement Platforms (Salesforce)

Marketing Automation Tools (Pardot, Constant Contact, GMass)

Project Management Tools (Jira, Trello, Miro)

Google Suite

Microsoft Office

Design Tools (Canva)

Virtual Meeting Tools (Google Meet, Zoom, Teams, Fellow)

Communication Tools (Ring Central, Slack)

Social Media

CMS Platforms (Wordpress)

Coding (HTML)

Timeline hand drawn